The Evolution Of The European FAST Channel Market: Unlocking Growth

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Ed Laczynski leads strategic partnerships at Backlight. He co-founded Zype, a leading OTT solution, which was acquired in 2021. Read Ed Laczynski's full executive profile here.

The European free ad-supported TV channels market is still in its nascent stages compared to the saturated U.S. market. This early stage presents an opportunity for content owners looking to enter the FAST space.Europe’s television market is dominated by traditional free-to-air TV broadcasters. This is one reason the digital-native, internet-based FAST channel market has gotten off to a slow start.

In contrast to Europe, in the U.S., there's one homogeneous audience zone with limited applicability for sports or news preferences. Even regional networks and content, like the SEC American Football or Big 10 Football conferences, which once had strong regional affinities, have become national brands and appeal across state and regional lines.

• Restream and repackage sports and event licenses and take major events to establish FAST-friendly rights packages and channel brands for specific countries .

 

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