Anheuser-Busch CEO cites polling data as company aims for Bud Light comeback

📆 23/04/45 08:42 م
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Asher Notheis is a social media producer at the Washington Examiner, where he was previously a breaking news reporter. A Liberty University graduate who has spent most of his life in Virginia, Asher started writing articles for his college newspaper before writing stories for the College Fix.

The CEO of Anheuser-Busch is making moves to see that one of its most iconic drinks, Bud Light, is able to make a comeback in the wake of the controversy it generated earlier this year.

As part of the company's plan for investing in the Bud Light brand, Anheuser-Busch made a $1 billion stock buyback and also partnered with the Ultimate Fighting Championship for a sponsorship deal. Doukeris has said that the company has"a good grip on what we need to do" in the future to address its Bud Light situation.

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