HONOR dominates South African smartphone market, claims 24% share in Q4 2023

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Its success is due to the popularity of the HONOR 90 Lite and HONOR X6 models

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With an impressive 24% market share during this period, HONOR has established itself as the fastest-growing brand, solidifying its position as a key player in the market, outpacing its competitors. The success can be attributed to the popularity of its HONOR 90 Lite and HONOR X6 models, which served as the primary drivers for the surge in shipment.

The research further highlights a significant 29% year-over-year growth in smartphone shipments in South Africa for 2023, driven by robust shipments in the second half of the year and intensified competition among Chinese original equipment manufacturers , alongside numerous promotional activities by major OEMs. Additionally, 5G shipments grew 31% YoY during this time, largely driven by HONOR.

It is expected that HONOR will launch the highly anticipated HONOR Magic V2 and Magic6 Pro in South Africa soon.HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more.

 

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