Market research firm Omdia reported that Samsung has achieved a 30.08% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.
Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector capturing a market share of 22.7%. With the expanded OLED line-up in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.
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