Digital tightrope walk for business and human rights

AI offers unprecedented opportunities for growth and innovation, but also presents significant challenges and risks, especially concerning human rights and corporate governance.Pooja Dela-Cron is a Partner at Webber Wentzel and Paula-Ann Novotny is a Senior Associate at Webber Wentzel.

The transformative power of AI in the legal domain is both fascinating and alarming. With the increasing spread of fake news, elections can be marred by misinformation, disinformation and hate speech. AI advances can be key in orchestrating verification campaigns, as a pilot project conducted by the United Nations Development Programme in Zambia's 2021 elections showed.

Closer to home, the issue of digital and socioeconomic divides further complicates the intersectionality of AI and human rights. AI-driven solutions in healthcare and agriculture, for example, have shown immense potential to bridge socio-economic gaps. The balance between leveraging AI for societal benefits while protecting individual rights is a delicate one, necessitating nuanced governance frameworks.

Corporations stand at the frontline of the AI revolution, bearing the responsibility to wield this powerful tool ethically. Google's Project Maven, a collaboration with the Pentagon to enhance drone targeting through AI, faced internal and public backlash, leading to the establishment of AI ethics principles by the company. This example demonstrates the importance of corporate accountability and the potential repercussions of neglecting ethical considerations in AI deployment.

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Technology innovation versus ROI: Striking the business balanceEnterprises worldwide are realising that robust digital infrastructures are essential. In today's fast-paced digital world, technological advancements have revolutionised business operations, prompting enterprise businesses to embrace digital transformation at an unparalleled pace. Businesses face the dual challenge of seamlessly integrating technology, while needing to showcase tangible return on investment (ROI). Steven Sutherland, Divisional Executive of Adapt IT Telecoms, sheds light on the need to find the balance between technology innovation and integration, ROI measurements and the collaborative strategies that could assist businesses in truly showcasing the value of these technological advances in the digital era.The rapid evolution of technology in the digital era has reshaped the business landscape, compelling enterprises to undergo digital transformation to stay competitive. The global environment, marked by ever-increasing connectivity and digitalisation, has created a shift towards digital adoption
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