Apple launch event: Why CEO Tim Cook’s earnings call gives us hope for exciting devices

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Announcing iPad and iPhone sales that were lower than last year, Apple CEO Tim Cook says something that could make us all want to upgrade … and of course, it involved AI.

Already a subscriber?Two or three times a year, Apple invites the staff here at the Digital Life Labs into briefings about products that have capabilities that we, and I think most humans, simply can’t relate to.

The features most of us do use and want were baked in years ago, but that doesn’t sell new products, so Apple has to dream up these crazy use cases that get more niche with every passing year.But based on what Tim Cook said in, we’re hopeful next week’s briefings, expected to be about the iPad Pro, will be a little different. Or, if not next week’s briefing, then the briefings after that.

Google is doing the same, running Gemini Nano on its Pixel phones. Samsung is doing the same, running Galaxy AI on its high-end phones. It’s almost certain Apple will do the same, if not starting from next week’s expected iPad launch then certainly starting from its Worldwide Developers Conference in June.

 

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