Inside one brand’s struggle to stay alive in China’s cutthroat car market

Male workers stopping for a pee break at Zeekr’s impressive new factory in Ningbo, south of Shanghai, are faced with a motivational poster that reads more like a threat. “To live, to win it all, what does it mean? It means that even a small mistake is not allowed in 2024!”. Above the next urinal, the message – from Zeekr CEO An Conghui -- is even more stark. “The knockout competition has kicked off.

The 100kWh pack in the 001 gives a quoted range of 466 miles while the 009 can be optioned with a 140 kWh for a claimed 511 miles range . The 001 was one of the first cars to be fitted with Intel-owned Mobileye’s SuperVision semi autonomous technology, although Zeekr is looking to replace that with its own tech using Nvidia chips.

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Inside one brand’s struggle to stay alive in China’s cutthroat car marketMotivational messages posted above factory urinals reveal high stakes for Zeekr
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