A young entrepreneur is making waves in the natural haircare business

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Inspired by her struggle to find haircare products that catered for her natural hair type, Cape Town born entrepreneur, Liesl Smerdof , has developed her own nutrient rich product range for ethnic hair.

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“I wanted to create quality hair care products that would be safe for kids to use as well,” she continues. “I have since eliminated ingredients like parabens and sulphate by using natural ingredients.” “The feedback I received in 2016 from the first batch of products gave me insights for more product research and development,” explains Liesl. “Different people had different natural hair needs, because our hair types are so diverse. A “one size fits all” approach does not always get the desired outcome.”

 

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المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين