Billionaire Elon Musk threatened legal action Thursday against an alliance that includes some of the world’s biggest companies over an “advertising boycott racket” that has contributed to a revenue crunch at his social media platform X.
GARM is an initiative established by the World Federation of Advertisers — which includes Disney, Coca-Cola, Toyota and Hershey among its dozens of members — to “address the challenge of harmful content on digital media platforms and its monetization via advertising,” according to its website. Shari Redstone flashes Amex gold card, Jeff Bezos brings Lauren Sanchez to 'summer camp for billionaires' in Sun ValleyThe subcommittee said it was weighing “whether existing civil and criminal penalties and current antitrust law enforcement efforts are sufficient to deter anticompetitive collusion in online advertising.