National brands Perodua, Proton captured 66.9% market share in 2023; highest level since early 2000s

While both national and non-national makes saw growth, Perodua and Proton were largely responsible for the elevated numbers. Last year, P2 and P1 sold a combined 481,300 units, which translates to 66.9% share of the passenger vehicle market. This is up from 65.1% in 2022.

The current national market share of 66.9% is the highest since 2002, when it was at 78%. There was a big surge in non-national sales from 2002 to 2005, and it stayed at around 55:45 until 2012, when asaw non-national makes overtake P1/P2 for the first time in 2014, when they held 53% of the market. This spell where foreign makes outsold P1/P2 lasted for five years, and the switchback happened in 2019.

Proton has been banking on rebadged Geelys that are direct rivals to Toyota/Honda, eating into the N-N pie

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Perodua 1H 2024 sales up 17.4% to 170k, Proton down 5.2% to 72k; national brand market share now at 67.8%With the release of Malaysia’s vehicle sales performance for the first half of the year, the Malaysian Automotive Association (MAA) has also provided results for the top six car companies – all of which comprised …
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