A grocery code of conduct could stabilize food prices in the future and encourage more investment in the Canadian food industry, according to the president of Kraft Heinz Canada.
Canada might be still finalizing its code, but Laroche has already seen what it could do for a country with a concentrated grocery market. Before moving into his current role last year, Laroche spent several years leading Kraft Heinz’s business in Australia, New Zealand, Japan and Korea. Australia has had a code of conduct since 2015.
Consumers caught wind of these tensions in 2022, when a spat between Loblaw and Frito-Lay Canada resulted in empty shelves across the country. Laroche thinks a code of conduct will help the industry better navigate these kinds of disagreements in the future. “I think one of the big things for the entire industry is about making sure you don’t rely on single source of ingredients,” Laroche said.
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