TORONTO — A grocery code of conduct could stabilize food prices in the future and encourage more investment in the Canadian food industry, according to the president of Kraft Heinz Canada.
Canada might be still finalizing its code, but Laroche has already seen what it could do for a country with a concentrated grocery market. Before moving into his current role last year, Laroche spent several years leading Kraft Heinz’s business in Australia, New Zealand, Japan and Korea. Australia has had a code of conduct since 2015.
And as Canada’s largest grocers increasingly came under fire for rising profits amid inflation, some executives pointed fingers at large multinational suppliers, accusing them of asking for unreasonable price increases. “I think one of the big things for the entire industry is about making sure you don't rely on single source of ingredients,” Laroche said.
Today, the Montreal facility makes hundreds of products including Kraft Dinner, Kraft peanut butter and salad dressing, Philadelphia cream cheese and Heinz tomato ketchup. The Highbury Canco facility in Leamington also makes a variety of products, including Heinz tomato juice, Classico tomato sauces, and the tomato paste used in Heinz ketchup.
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