Already a subscriber?It was 4am on a Friday in April 2022 when Frank Greeff got the word that Domain had signed the dotted line marking the sale of his real estate marketing tech start-up Realbase for $180 million.
A trained chef, he never expected to find himself the CEO of a tech company employing hundreds of people, but a decision a decade earlier to quit his $38,000-per-year apprenticeship at Mosman’s Bathers Pavilion and start a real estate signage company with his brother Ken turned out to be a pivotal one.
“When I started this business I was a boy, when we did the merger I grew a lot, but it was the sale transaction when I became who I am today,” Greeff says. “About $2 million of the $5 million we spent went to the broker, but we wouldn’t have got the money without that person. They’re so critical,” he says.actually approached me cold in a LinkedIn email. He was in our sector and there’s so much power in that.
The concerns were valid, but Greeff was convinced the company was at an inflection point and the time was right to make the most of its momentum.
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