‘Longevity’ is Turning Wellness into a Trillion Dollar Industry—But the Stakes for Resorts Have Never Been HigherIf you haven’t been offered stem cell treatments, exosomes, a hyperbaric chamber session, and ozone therapy you’re in the out-crowd.” treatments are becoming as routine as Swedish massages at the world’s best resorts—a trend putting immense pressure on hotel chains and destinations.
While most of these regenerative treatments have yet to earn the U.S. Food and Drug Administration approval for anti-aging purposes, both men and women are seeking these services, a rare boost to the largely female spa industry. The average Sha client, Bataller said, is just 47 years old, and there to work on health goals and strive to “be better” at every age. While the beachside settings at Sha are conducive to relaxation, much of the stay is like a glamorous physical—starting with body scans, hormonal, cognitive, epigenetic and microbiome testing, and ending with personalized nutrition, treatments, fitness training, supplements and lifestyle prescriptions based on these results.
However, advances in diagnostic testing have outpaced the interventions needed to treat all the problems being diagnosed. So while many hope a longevity program will help turn back the clock, realistically what most emerge with, clinic executives say, is more energy, focus, better sleep, and the most customized health prescription they have had to date, as well as an understanding of their risks for chronic disease.
“Everyone should have this kind of knowledge at their fingertips before it’s too late to do much about it,” she says.