Malaysia's SUPA and Singapore-based TDCX to help companies address a key barrier in generative AI adoption

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Tie-up offers companies a one-stop-solution for their data labeling needs Human-in-the-loop model ensures greater accuracy in labeling outputs ‍ SUPA, a Malaysian based generative artificial intelligence (AI)-powered data labeling company recently partnered with Singapore headquartered BPO company, TDCX, a digital customer experience (CX)...

Malaysia's SUPA and Singapore-based TDCX to help companies address a key barrier in generative AI adoptionTie-up offers companies a one-stop-solution for their data labeling needs , a digital customer experience solutions provider for technology and blue-chip companies. The tie-up is to help companies overcome one of the biggest challenges in their AI journey – labeling raw data to make it understandable for machine learning algorithms.

Lianne Dehaye, Senior Director, TDCX AI, said, “Without accurate, structured and reliable data, your business simply isn’t ready to leverage generative AI. With the strong interest in generative AI, many companies find themselves in a rush to benefit from it. However, the truth is, many companies either do not take the critical first step of data labeling or underestimate the resources needed to get it done well.

“The issue of quality data is even more pertinent in CX applications,” said Lianne. “Beyond being accurate, there is also a need to ensure that the data is free from bias and takes cultural nuances into account. This is where human intelligence and understanding come in.”

 

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