BrewDog: From Punk Brewing Icon To Company Facing Controversy

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Business أخبار

Craft Beer,Controversy,Marketing Stunts

This article explores the rise and fall of BrewDog, a Scottish craft brewery known for its rebellious marketing stunts. It details the company's early successes, controversial campaigns, and recent accusations of fostering a toxic work environment.

The “punk” brewers set out to disrupt the world beer market with a non-stop series of irreverent stunts and shock-tactic promotions that hugely boosted their profile, bringing a cult following among beer fans worldwide.

2009: BrewDog is accused of being ‘grossly irresponsible’ for calling one of its products Speedball – the name given to the combination of heroin and crack cocaine. The controversy brought global publicity.2011: The company employs a person with dwarfism to stand outside parliament for a week holding a sign in what it called “the world’s smallest protest” - in relation to regulations over beer volume regulations.

An open letter saw 61 former employees allege that the brand frequently cut corners on health and safety and created a “toxic” culture that left staff suffering from mental illness.

 

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