Apple Launches Business Connect to Boost Brand Visibility Across iOS

Apple introduces Business Connect, a new platform allowing businesses, including those without a physical presence, to enhance their brand visibility across various iOS applications. Through Business Connect, companies can update their logo and information on Apple Maps, Mail, Wallet, and more. They can also customize their appearance in Tap to Pay for enhanced customer engagement during transactions.

Businesses can opt to display their branding in emails using Branded Mail, ensuring their messages stand out within the Mail app. This feature is slated for rollout later this year, offering a powerful avenue for businesses to connect with Apple's massive user base of over 1.46 billion iPhone users

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