'Serious business': Irish university launches influencer course

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CARLOW, Ireland — It's a job that didn't exist until recently, but becoming an influencer is an ever more popular career path among Gen Z youth in the modern era of social media.

CARLOW, Ireland — It's a job that didn't exist until recently, but becoming an influencer is an ever more popular career path among Gen Z youth in the modern era of social media.Now a first-of-its-kind course at an Irish university is teaching wannabe influencers how to convert online presence and content on platforms such as Instagram, TikTok and YouTube into revenue streams.

Beast and gaming vlogger KSI, tap vast online audiences, earning huge sums per sponsored post or via brand sponsorships and advertisements.Surveys consistently show that most Gen Z youths — those born between 1997 and 2012 — would consider a job as a vlogger, YouTuber or professional streamer.'Of course, people want to make money from influencing, so we look particularly at person branding, how to monetize being influential over large online followings,' said McCormick.

 

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