The Christmas advertisement market continues to grow and some companies will spend millions pulling at viewers' heartstrings. Once we bypass the Halloween hurdle, television becomes a festive free-for-all. We all remember when we first saw Kevin the Carrot or heard the sultry 'This isn't just any turkey, it's an M&S Christmas turkey,' echoing from the living room. Some advertisements are more forgettable but some stick in our memories forever.
Coca-Cola solidified its Christmas marketing campaigns with a holiday jingle and crimson red imagery. John Lewis switches things up with an emotional annual tale typically backed by a classic but familiar track. There are endless opportunities to grab viewers and shoppers' attention. The language surrounding a 'Christmas number one' has changed from music to television and continues to be the most lucrative prize a company can win this time of year.
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