Why YouTube Content Spending Signals Changing Market

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With YouTube outspending most of Hollywood on content, the legacy studios’ austerity is all the more striking

The video giant’s non-traditional business model means the level of its outlay should be alarming to Hollywood

As that statement suggests, comparing YouTube’s content spending to those of Disney, Netflix and the like is not a straightforward endeavor. The payouts to creators, then, are only made after their content is not just completed but has attained a certain level of success. Per YouTube’s, channels are not even eligible for payouts until they have attained 1,000 subscribers with 4,000 “valid public watch hours” within 12 months.

 

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