Baby formula market needs shake-up amid price concerns, says watchdog

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The baby formula market needs to be shaken up to help parents struggling to afford it, according to the UK's Competition and Markets Authority (CMA).

The baby formula market needs to be shaken up to help parents struggling to afford it, according to the UK's Competition and Markets Authority . Its interim report concluded there are 'limited incentives' for the industry to compete on prices and that parents have suffered the consequences of high prices. Among its recommendations is a call for better public health messaging and clarity for parents trying to choose between different brands.

' Sarah Cardell, chief executive of the CMA, said: 'This is a very important and unique market. We're concerned that companies don't compete strongly on price and many parents - who may be choosing infant formula in vulnerable circumstances and without clear information - opt for more expensive products, equating higher costs with better quality for their baby.

 

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