Whether it’s the marketing messaging bombardment or the sheer volume of product, it’s easy to feel overwhelmed by the Black Friday clothing sales. Our advice? Go in with a brief, and stick to it. And if you don’t need anything, avoid venturing into the chaotic digital shopping sphere. It can be worse than elbowing your way through sale rails in a bricks and mortar store.
It is also worth considering all seasons – we might be in the midst of winter, but if you know you will need a new bikini for summer 2025, don’t be afraid to take the plunge now. That being said, heavier winter items, such as coats, boots and jumpers, are always a foolproof purchase in the Black Friday sales.