to head a new strike force for U.K. repertoire in the U.S., the company announced Monday . The team will address the “emerging gap” for U.K. artists in the U.S. as streaming increasingly becomes the dominant mode of music consumption.
Figures from the U.K. trade association BPI shows that the U.K.’s share of on-demand streams was just 7.6 percent in 2018, despite accounting for 12.6% of all U.S. album sales. BPI attributed the disparity to the “popularity of North American R&B and Hip Hop/Rap.”
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