both for the baby and the mother. When it’s time to go back to the office, many mothers wish to continue providing their offspring with their milk. This transition, however, presents plenty of challenges due to the lack of infrastructure and innovative products to support mothers returning to work in corporate America. Typical current scenarios include women hiding in bathrooms to pump and noisy breast pumps that create friction and uncomfortable situations.
"We want women to say yes to opportunities in their life, not to have to choose between motherhood or their professional career. This requires a culture shift. Currently we push women to the side, we make them hide. Willow wants to change that," said Kelman. Willow also provides unlimited digital lactation coaching and data insights through its connected app, which helps create a better breastfeeding experience. Additionally, the startup offers financing options for people with less resources. Although the majority of Willow’s 40,000 current customers are individual consumers, the startup is working on partnerships with employers to guarantee access to the state of the art breast pump.
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