E-cig company Juul raised billions to pursue global domination, but a rash of challenges is raising questions about its strategy

The fresh challenges put Juul in a tough spot. On Tuesday, the

Several investors told Business Insider they're confident that Juul will prevail amid the rising challenges. "I think Juul is a net public health benefit," said Gregg Smith, the founder and CEO of venture fund Evolution, which backed Juul in 2017. "I'm disappointed today that there are other issues clouding the mission of trying to get people off of cigarettes."

It is unclear if the moves are a response to the investigations and bans in the US, or to the barriers cropping up internationally.said Juul wrongly painted its devices as safer

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