YouTube metrics that get influencers money from brand sponsorships - Business Insider

But what factors make an influencer attractive to brands?

"As influencer marketing has exploded, brands are looking less and less for the biggest influencer as they don't always have the highest engagement or have time to engage with their fans," Evan Asano, the CEO ofMany companies are now looking for longer-term partnerships with influencers they know can provide results. To track if the investment was worth it, brands will usually come back after a campaign is over and ask for certain performance metrics from the influencer.

These metrics vary based on platform — like YouTube or Instagram — and will often determine whether or not that brand will continue a relationship with an influencer.How many viewers are clicking on a brand's website after a YouTube video sponsorship. The geographical information of an influencer's audience.What platform a viewer is watching from and at what point in a video they are dropping off.

Agencies can track specific YouTube video data, like when a viewers is clicking off a video, which can be helpful in determining a brand mention's success.Whether the comments are in English or a different language, the sentiment of the comments, and whether the brand is mentioned.For more on how brands are measuring influencer campaigns on YouTube and Instagram, read the full analysis:

the whole 'influencer' concept is dehumanizing and utterly boring...

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