Phillip Williams claims that Burger King's Impossible Whopper isn't truly vegan, as the plant-based patties are prepared on the same grill as beef patties. But Burger King never claimed that the Impossible Whopper was vegan. In fact, the chain"While the Impossible Whopper does not contain meat, it is cooked in the same broiler as our beef and chicken," a spokesperson told Insider.
Impossible Burgers and other plant-based "meat" alternatives inherently contain no animal products. If cooked at home, they can easily be prepared vegan. And with the Impossible and Beyond burgers both sold at grocery stores around the country, home cooking may be the ideal way for vegans and vegetarians to consume their plant-based "meats."
Although much of the excitement around plant-based "meat" alternatives has been from the vegan and vegetarian community, the future-oriented mission of Impossible demands more patience than some have now. Inwith Business Insider, Impossible Foods CFO David Lee reiterated founder Pat Brown's vision:
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