News Formal

Condé Nast signs 'video-first' deal with ad tech company Mirriad - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 38 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Condé Nast

This story requires our BI Prime membership. To read the full article,London startup Mirriad uses AI to insert ads and products into pre-existing videos, and it just signed an exclusive ad deal with Condé Nast.

Publishing giant Condé Nast, which has positioned itself as a "video-first" business, just announced a deal with London-based startup Mirriad, which uses artificial intelligence to place ads and products into pre-existing videos. The sizzle reel below, released in October to promote a deal that Mirriad signed with the Chinese web conglomerate, shows potential uses for the platform.With Condé Nast, Mirriad will look for opportunities to integrate ads and products across its portfolio based on internal data about viewers, CEO Stephan Beringer told Business Insider.

Beringer said his company is developing advancements that would let advertisers target different promotions to different people watching the same videos.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

10 things in tech you need to know today - Business InsiderAmazon-owned Ring has said it will introduce new security features after hackers broke into a camera in a child's bedroom.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »