News Formal

Portal A found success in bypassing the traditional ad agency model - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 57 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 26%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

How 3 childhood friends with no ad industry experience became YouTube's longtime agency and created videos for Odell Beckham and Steph Curry

This story requires our BI Prime membership. To read the full article,Childhood friends Nate Houghteling, Kai Hasson, and Zach Blume founded Portal A as a digital video production company in 2008.

Now, Portal A splits its business into branded videos to promote products and originals that are sponsored by brands, like a series starring Olympic skater Adam Rippon and NBA star Steph Curry. In 2019, the agency, named for the Portola playground where the three played basketball growing up, brought in $20 million in revenue and sold a minority stake to production company Wheelhouse Entertainment, whose partners include Jimmy Kimmel and reality TV mogul Brent Montgomery of "Pawn Stars" fame.

After returning from Asia, Houghteling and Hasson worked in media while Blume became a political consultant. Yet they were drawn back to the burgeoning business of digital video. A mutual connection introduced them to YouTube's internal marketing team in late 2011, which led to the first "Rewind" starring accidentally viral singer Rebecca Black.Houghteling said the rushed, monthlong production established a longstanding relationship between Portal A and Google. In addition tothe agency has also worked on campaigns for Google Education, Pixel, and Chromebook and internal YouTube projects.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

Store closures reached a new high in 2019 - Business Insider - Business InsiderWhile 2019 saw a record number of store closures, some retailers are giving stores new value by using them to facilitate e-commerce orders: Retailers can follow Walmart & Target that embraced buy online including pickup in-store offerings for consumers to pick up their orders.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

1-800 Contacts CEO on finding opportunities to disrupt in healthcare - Business Insider1-800 Contacts has been disrupting the healthcare industry for 25 years. CEO John Graham shares what his company has learned and where he sees opportunities for further disruption.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Boeing 737 Max investigation finds new concerns with wiring, engines - Business InsiderSoftware played a role in two deadly crashes that grounded the Boeing 737 Max, but the investigation also unearthed concerns with wiring and engines. NOT a Boeing issue, don’t even fucking try it
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Top business stories: Apple Store robots, Goldman's alt push, budget sheet - Business InsiderHere are the top business stories you need to read this week, including Apple Store culture, Goldman's push into alts, and a budget spreadsheet.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »