Under the new policy, it is against Facebook's community guidelines for users to post videos that are manipulated through AI techniques or otherwise altered in a way that is misleading to the "average" person. The policy provides exemptions for clarity and quality edits, and for one entire controversial category of content: parodies and satires. Previously, Facebook did not have a specific policy to deal with deepfakes.
Facebook's policy centers on curbing deepfakes that have the potential to sow misinformation — but its decision to exempt parody and satirical content could undermine that goal. In carving out this exception, Facebook leaves room for bad actors to exploit its policy by simply claiming that nefarious content is a joke. that Facebook's new policy wouldn't have necessarily covered the infamous Nancy Pelosi deepfake, which led to a high-profile scandal.
Facebook is drawing clearer lines around content moderation ahead of the 2020 US election, but these lines may be most useful as defenses against future scrutiny rather than as actual policies. In fact, Monika Bickert, VP of global policy management at Facebook — who also wrote the blog post — is set to testify in front of the House this morning in a titled "Americans At Risk: Manipulation and Deception in the Digital Age.
And Facebook is applying a similar strategy beyond deepfakes, given the content moderation Oversight Board it created in 2019, to which the company will delegate certain tougher calls — providing a covered base that's "impartial." Further, Facebook refuses to fact check political advertisements on its platform, as it believes its responsibility is not to certify that content on its platform is true, but to maintain free speech.
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