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in 2012. Their idea was to make it easier and faster for fintech apps to connect to users’ bank accounts. Before Plaid, companies would often have to make tiny deposits—say, of $.02—into a consumer’s bank account and then require the user to log in days later to verify transactions before using the product. That friction caused a large percentage of potential customers to abandon a new app in the middle of the onboarding process.
Sverige Senaste nytt, Sverige Rubriker
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