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Impossible Foods CEO shares career advice he wishes he knew in his 20s - Business Insider

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The CEO of Impossible Foods, the startup behind the wildly popular veggie burger backed by Serena Williams and Katy Perry, shares the biggest piece of advice he wishes he knew at age 20

Impossible Foods CEO Pat Brown holds up an Impossible Burger 2.0, the new and improved version of the company's plant-based vegan burger that tastes like real beef.CEO Pat Brown says the key to starting a successful company lies in finding a problem that matters in the world.

Impossible Foods' wildly popular plant-based burger can now be found at thousands of restaurants across the United States, and the company is bringing a new faux-sausage breakfast sandwich to Burger King by the end of the month.led by Temasek and Horizon Ventures, who were joined by more than a dozen superstar investors ranging from Serena Williams to pop icon Katy Perry and rapper Jay-Z, bringing its valuation to $2 billion. has caught on.

"If I would have realized how catastrophic the use of animals in the food system was when I was in my 20s, instead of going into biomedical research, I would have gone right to working on this problem," he says.

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