Coordinating events in the music industry inspired Chris Sheldrick to launch navigation startup What3Words.
When staying at a friend's house one night, Sheldrick — who plays the clarinet, bassoon, and piano — punched through a window, severing eight tendons, a nerve, and an artery in his left arm, putting an end to his dreams of a performing career. What3Words gives every 3m x 3m square on the planet a unique three-word combination, such as lion.light.door or ball.dock.radiator. It's designed to be far more precise than conventional addresses.
The company has raised £50 million from investors and the number of staff climbed above 100 in 2019. What3Words now occupies two floors of Great Western Studios, a trendy creative space in North West London that overlooks the Grand Union Canal. "It's surprising how much impact things like a door or a wall can make in terms of how much you see people or overhear what they're talking about," he said. "Even though it sounds kind of logical that you'll have to move into a different room … you're not really ready for what that actually means.
"It was actually fairly serendipitous in that I wouldn't say we were actively hiring for a CMO of the time, but he was introduced," said Sheldrick.
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