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Instagram is testing direct messaging on desktop - Business Insider

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If Instagram's desktop feature becomes permanent it would fit in well with Facebook's broader push to encourage messaging:

version of the platform, per The Verge. Features on the web will mirror those on the app. This comes as Instagram's parent company has been pursuing interoperability across its messaging apps — this move for greater availability across devices could be a step along that same path. It's unclear how much appetite there is for such a feature, but if the feature becomes permanent it would fit in well with Facebook's broader push to encourage messaging anyway.

But even if users aren't clamoring for the feature, it makes a lot of sense in light of Facebook's movement toward interoperable messaging. In fact, CEO Mark Zuckerberg the New York Times that messaging is among the "three fastest-growing areas of online communication," along with stories and groups. And, while Facebook has mostly spoken of interoperability in cross-platform terms, cross-device integration is also key.

Even if users don't flock to the feature en masse, specific groups could benefit from the more streamlined experience, like marketers and other professionals who use Instagram for work. Adding DMs to Instagram's web platform reduces friction for users and professionals alike.

 

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