IHeartMedia recently announced a round of layoffs, saying it was part of a "modernization" process for the company, as it relies increasingly on technological investments to power operations.
Seven years later, he was hired as a part-time board operator at one of the company's local radio stations in the Delaware area, where he went on to work as an executive producer for country music show "Nashville's Next with Benny."But when iHeartMedia announced this week that it would reorganize to keep up with the modernization of audio, he became one of many local radio workers laid off at the largest radio network in the US.
IHeartMedia insiders were surprised by the layoffs, although some said a recent managerial meeting was an omen "We knew something bad was going to come of it, but we didn't know what," said one former program director who spoke to Business Insider on the condition of anonymity because his severance package had not been finalized.
"It caught me totally off guard," D'Ettorre said. "I was literally talking to one of my coworkers about how we were going to handle an upcoming vacation day I had … when our program director came and said, 'Billy, I need to see you.'"IHeartMedia recently emerged from bankruptcy As examples, company insiders described how one disc jockey can curate playlists for dozens of local stations, and one morning show host can record content from one city to be broadcast around the whole state. AI technology can even customize playlists for specific communities.
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