Snap shares sink as Snapchat’s parent company misses expectations

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Snap shares sink as Snapchat’s parent company misses expectations GlobeTechnology

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Snap, which owns the popular photo messaging app Snapchat, had earlier warned its peak advertising demand period, which runs between the Black Friday and December holidays, had one fewer week. Snapchat has only 0.5 per cent of worldwide digital ad revenue, while Facebook accounts for 21.1 per cent, according to a report by market researcher eMarketer.

 

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