,” who boasts 100,000 subscribers and 30 million views. “I would define it as a sort of collage in video form. It's not just limited to what the people in charge say it has to be.”
It’s an odd corner of the web that becomes a little more relevant in light of Google’s recent decision to break out YouTube’s revenues for the first time. The platform $15 billion last year—about 10% of the tech giant’s total. YouTube didn’t respond to a request for comment for this story, and Wall Street analysts were similarly disinclined to weigh in.
By that reckoning, the guess about YTP ad revenue produces an astonishingly wide range, and that’s only if the cut of that $15 billion were a direct correlation. But not all videos are monetized equally—or at all—in fact, only around half are, figures Ellie Spectacular. That means YTP could be anywhere from a high seven-figure business to a low nine-figure business for Google, albeit with some potential for expansion.
YTP is almost as old as the argument itself, a manifestation of a generation that grew up online interacting with a nearly unlimited array of video content and with easy access to editing tools. Rather than making collages with dry macaroni or glossy magazine cutouts, these creators craft shambling representations of their favorite video game characters, mashing them up with memes from the virtual underworld .
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