Why Twitter is experimenting with a Stories-like feature - Business Insider

of total ad spending on Instagram went to Instagram Stories in Q2 2019, up from 33% in the previous quarter, according to Marin Software.

The platform has been trying to grant users more control over who can see and participate in the conversations they have on the platform. For example, Twitter expanded options to tailor who can reply to a particular tweet in January. Fleets presents another opportunity for Twitter users to create content for a more limited group of people.Fleets could offer a new method of brand interaction, a strategy popular on Twitter.

Fleets could become a new channel for Twitter influencers. Twitter, though not often thought of as a platform for influencer marketing, does have a substantial number of thought leaders that consumers trust: Approximately 10% of microinfluencers prefer Twitter as their social platform, according to Want to read more stories like this one? Here's how:

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