Rachel Zoe: 'The Whole Business of Fashion Has Changed' (Guest Column)

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Rachel Zoe, The Hollywood Reporters's inaugural Power Stylists cover star, reflects on the transformative decade that saw her go from red carpet trailblazer to reality star to fashion designer and entrepreneur.

The Hollywood Reporter's inaugural Power Stylists cover subject reminisces on the transformative decade that also saw her segueing from red carpet trailblazer to reality star to fashion designer and entrepreneur.

Now if a stylist is working with a talent who has 30 million followers, most likely the stylist is going to gain some followers from that. Instagram has made it significantly more possible for stylists to start brands of their own. To be honest, I liked that in pre-Instagram days there was privacy for the client — it was our own little world, our own relationship.

To me, it's a bit less creative. I love to pull from multiple places and give clients multiple options. You'd have 40 designers that the actresses are trying on, and the best dress wins. There's something to be said for both approaches, but for me, it's fun to play with everything. Celebrities are real people, of course, and you do have to design for that, which involves custom fittings and modifications. On the flip side, it's a very expensive practice, which is why a lot of design houses formally partner with certain celebrities — because, in a sense, that creates commitment on both sides. I've seen designers spend countless hours and money to make the most beautiful dresses you've ever seen, and at the last minute the actresses don't wear them.

 

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RachelZoe She is top notch! 💌

RachelZoe Yes that is why I knit my own shawls… from alpaca wool.

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