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Fitness Instagram influencers see surge in DTC workout service sales - Business Insider

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Some fitness influencers say a surge in sales of direct-to-consumer workout services has protected their incomes, as brand deals slump amid the coronavirus pandemic

"I put my guide on sale so it's more accessible to everyone," she said. "If anyone donates — even $1 — to any foundation helping the coronavirus or the people affected, and sends me a DM @hanna.coleman, I send them a 50% off code on top of the general discount of the guide."

The fitness influencers also said that, throughout this month, they had been mindful that their businesses were surging as other influencers categories — and business categories generally — were hurting. For more industry updates on the impact of the coronavirus pandemic, check these posts on Business Insider Prime:

An influencer-marketing agency made a 68-page report on how the coronavirus could change the industry. Here are the 5 key takeaways.

 

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SAI Please do not use that idiotic word influencers

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