, would enable the sale of nonessential goods despite potential restrictions on in-store sales. This could lead more merchants to adopt and build out these capabilities so they can efficiently fulfill omnichannel orders, and would likely increase consumer demand for these services, which were already And if consumers grow to like curbside pickup and ship-from-store delivery from nearby stores, those retailers could end up becoming more competitive with Amazon in the future.
This means that retailers with a physical footprint may be able to get consumers nonessential goods faster than Amazon, either via curbside pickup or by shipping products from stores.