I would also look at the brands' sites which are navigating this well—- See Starbucks, Walmart, and Nike as a few examples. Note how they are communicating and model that behavior.Discounting is a short-term strategy that will eventually erode your business and your brand value. I think it's much smarter to focus on products that make sense for the moment and leave them at full-price with compelling messaging.
This was trial and error for me, and I document this journey in two Forbes articles below. I am very honest about my journey, which includes lots of failure.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer: