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Apparel Companies Estimated to Lose as Much as $1 Trillion in Brand Value Due to Covid-19

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Nike has again been named the most valuable apparel brand in the world — but all apparel companies are being hit hard by the pandemic:

Author:Dhani MauPublish date:Apr 15, 2020Global brand valuation consultancy Brand Finance has once again released its assessment and ranking of the most valuable apparel brands in the world. Once again, for the sixth consecutive year, Nike has won the number-one spot by a longshot, with a total brand value of $34.8 billion, a 7% rise over 2019.

Interestingly, Nike is followed by Gucci, which rose to number two from the number-five spot last year. Adidas, which saw its brand value drop by 1%, came in at number three, followed by Louis Vuitton, Cartier, Zara , H&M, Chanel, Uniqlo and Hermès.

 

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