News Formal

TikTok media strategy: music, employee personality, lo-fi production - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 31 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 16%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

A media company explains how it's gotten attention on TikTok with music, employee personalities, and lo-fi production

The Infatuation.As the short-form video app TikTok continues to gain traction in the US and other key markets, media companies are creating accounts so as not to miss out on its fast-growing audience.

Like many other publishers who have ventured onto TikTok, The Infatuation has been experimenting with different trends and formats to find out what works — and what will flop. "This platform, to us, seemed like one that you really just have to get into it, spend time in it, understand it, and then kind of go with the flow," said Chris Stang, the company's founder and CEO who also oversees the restaurant review brand Zagat that itin 2018. "There's not going to be layers of approvals. We're not going to worry so much about making sure we're promoting our content.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.

Tik tok also is very aggressive in it's marketing

Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

TikTok is having a moment, but business success isn't guaranteed - Business InsiderTikTok's audience and ad growth will depend on how sticky it will be with often-fickle users and creators. Yes, at the expense of our nervous system
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »