News Formal

TikTok's Parent Company Takes BBC Content for China

  • 📰 THR
  • ⏱ Reading Time:
  • 53 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 53%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

BBC Studios and ByteDance, the company behind TikTok, unveiled a deal that will see a diverse batch of the U.K. broadcaster's factual content stream over the Chinese video giant's growing long-form video channel Xigua. Details:

, which premiered on Xigua Video in January.

"We are committed to providing our users with a variety of contents and the best viewing experience possible," said Lili Qian, general manager of content cooperation at Xigua Video. "After the success of, we are offering more BBC Studios content, including two new visually-stunning documentaries."will premiere on the BBC in the U.K. on April 24.

BBC Studios' Phil Hardman, general manager for Greater China, added: "This content deal with Xigua Video in China takes our partnership to a new level and we’re delighted that our bold, British and creative content will have such a strong presence. It achieves a balanced all-genre presence on Xigua Video, and we will also be adapting short-form content to meet the needs of users and the platform.

Over the past year, ByteDance has expanded upon the global strength of its signature short form video apps by making a bold push into long-form video in China, successfully challenging deep-pocketed incumbents iQiyi, Alibaba's Youku and Tencent Video.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 411. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

TikTok is having a moment, but business success isn't guaranteed - Business InsiderTikTok's audience and ad growth will depend on how sticky it will be with often-fickle users and creators. Yes, at the expense of our nervous system
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »