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Netflix more than doubled its subscriber growth expectation for Q1 - Business Insider

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Subscription video is surging amid the pandemic, and if consumers grow accustomed to ad-free SVOD, Netflix could see long-term benefits

In fact, new eMarketer estimates, updated in April, predict that Netflix's share of US time spent with digital video will decline for the first time in 2020. Still, this was Netflix's best quarter for domestic subs in two years, and a signficant acceleration from last quarter's domestic additions of just 548,000. Now, the big question the platform faces is how much of this unexpectedly large group continues to use Netflix once the pandemic lessens.

Subscription video is seeing a major surge overall, and if enough consumers grow accustomed to ad-free SVOD, Netflix and other platforms could see long-term benefits.

And people aren't just watching a little more, either — only 10% of respondents reported increasing their watch time by an hour or less, while 49% said they were watching 1 to 3 hours more, and 41% were watching even more than that.

 

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