News Formal

Snap launches premium video ad option, First Commercial, as use surges - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 32 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 16%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

Snapchat's premium video content has seen audience growth during the pandemic, and now it's making it easier for advertisers to take advantage

a new ad offering titled "First Commercial," which lets brands be the first commercial any user sees within the first Snap show they watch on a given day. So, if on a given day one person opens a scripted Snap Original show first, while another tunes into the app's NBC News program as their first show of the day, both will be served the same ad before seeing any other commercial.

And to further accelerate brand investment, Snap is also launching a Vertical Video Conversion tool to help advertisers seamlessly convert horizontal assets into a vertical format — a historical sticking point for some advertisers. The format offers a brand-safe placement with limited distractions. A non-skippable ad placed before premium inventory presents an attractive opportunity to marketers looking to limit their budget to high-quality inventory during the pandemic. Concerns about brand safety have some brands to avoid the platform in the past, but premium options like First Commercial should ease those concerns.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

EXCLUSIVE: L’Oréal First Beauty Company to Partner With Snap CameraL’Oréal will soon unveil eight Snap Camera lenses including ones for Garnier, Lancôme, L’Oréal Paris and Maybelline.
Källa: wwd - 🏆 24. / 68 Läs mer »

Tommy Robinson and Britain First move to Russian app after TikTok bans - Business InsiderFar-right activists Tommy Robinson and Britain First turn to Russia's VK after being banned from TikTok and every big social platform ”Far-right” 🤣 Error 404 Page Not Found only far-left are aloud on those big social platforms.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Barclays' first-quarter earnings beat forecasts as markets income surges 77% - Business InsiderThe British banking giant took a $2.6 billion impairment charge to reflect the impact of the coronavirus pandemic.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Lincoln scraps plans to develop first EV with Tesla rival Rivian - Business InsiderLincoln told Business Insider its Rivian partnership is still on, and that the company plans to use Rivian's 'skateboard' platform on another model. Consumer are grateful! Competition fairerprices One step forward, but Ford lost its focus... ✅ICE Cars ✅ Hybrids ✅ Plug-ins ✅ EVs ❌ Rivan partnership Really tough to be all the things.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »