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Wendy's breakfast launch is successful despite coronavirus pandemic - Business Insider

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Wendy's defied the odds and successfully launched breakfast during the coronavirus pandemic, creating a massive new problem for fast-food rivals like McDonald's and Taco Bell

executives had no way of knowing that they picked what would become one of the most difficult months for restaurants in American history.

With more people eating breakfast at home and the complete disruption of customers' morning routines, Taco Bell even stopped serving breakfast at some locations.

 

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Taco Bell made a mistake trying to get into the breakfast game. At least in my area, the Taco Bells are never busy before 8PM. Even with a skeleton crew in the mornings, it's hard for me to see them do better than breaking even in breakfast sales.

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I love Wendy’s.

Things always end up working out. Sometimes even better than you can imagine. Remember this when you feel like you’re in a hard place or you feel like you’re being challenged the most. Believe in where you’re headed. See the bigger picture.

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