Movers+Shakers on creating TikTok music and dance for e.l.f. Cosmetics - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 44 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 21%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

The creative agency execs behind one of TikTok's most successful ad campaigns explain how they capture Gen-Z's attention with original music and dance choreography

TikTok influencers to dance to its "Scoob!" song, Movers+Shakers also used TikTok's branded hashtag challenge product to help promote the campaign on the app.

"It's really up to the creative concepts whether TikTokkers love it and jump on the bandwagon or they think it's lame and they just ignore it," he added. "And that's where you see the huge difference in outcomes between some of the branded challenges and others." "This campaign actually worked really well before and after quarantine happened, so there wasn't any modification needed," Horowitz said. "It happens to be perfect. It's something you can do from home.

"We're looking more at what's the broad tone of the conversation, knowing that there's always going to be people who are very positive and people who are negative," Horowitz said. "I think that comes with the territory, and as an agency and our clients, we're not afraid of that. We're used to it."

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.

Link not working, Saying page not found

Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

Barstool Sports CEO talks TikTok, Instagram, sports media future - Business InsiderBarstool Sports' CEO explains why she's betting on TikTok and Instagram Live and how the pandemic is shaping the future of sports media There is know pandemic but y’all should be minding about the lighting and the radiation!
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

TikTok is developing a branded augmented reality video effect to rival Snapchat - Business InsiderAs TikTok expands its ad options, marketers looking to reach a Gen Z audience could come to view it as a formidable competitor to Snapchat
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Barstool Sports CEO on the pandemic changing media, TikTok, Instagram - Business InsiderBarstool Sports' CEO predicts how the pandemic will shape the future of sports media and explains why she's betting on TikTok and Instagram Live
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »