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Companies’ Next Coronavirus Challenge: Getting Cash-Strapped Shoppers to Spend

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Companies like Hershey, Kellogg and Nestlé are tapping the lessons of the last recession as they seek ways to keep newly frugal consumers from trading down

Executives are looking back at the last major recession for tools to keep customers from swapping their brands for cheaper ones from rivals.

Nestlé SA—the world’s biggest packaged foods maker—is rolling out new, more affordable pack sizes, while Oreo cookies owner Mondelez International Inc. is narrowing ranges to focus on its top-selling, core products. Kellogg...

 

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Lower prices. Spend less on advertising and executive compensation.

Maybe the learned from McDonald's Dollar Menu. A lot of cash-strapped people circa 2008-10 did not go hungry because that. Can't say it was healthy, but when you're down to your last $5...

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